Midnite has signed a three-year sponsorship agreement with the NFL, becoming the official sports betting partner of the league in the United Kingdom and Ireland.

The partnership runs until the end of the 2028-29 NFL season and gives Midnite a broad range of activation rights.

These include the option to develop NFL-themed free-to-play games and promote its brand through broadcasts, social media content, and live events.

The deal also covers the NFL’s London games and the Super Bowl, giving Midnite exposure during some of the league’s highest-profile matches.

The partnership will also see Midnite participate in the NFL’s integrity policies and responsible gaming initiatives.

Jonathan Shaw, Midnite’s vice president of growth, said the partnership would help the operator reach the NFL’s expanding audience in Britain and Ireland.

“The NFL has built an incredible following across the UK and Ireland, and this partnership gives us the opportunity to bring Midnite and the NFL together across a huge range of touchpoints.

“Becoming an official sports betting partner gives us the platform to build our presence around the NFL through broadcast, content, free-to-play and live fan experiences, while the exclusive sportsbook rights provide a strong foundation for how we activate the partnership over the coming seasons.

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