Caesars Virginia has opened a visitors center inside the casino resort that’s dedicated to promoting local business in Danville.  

When Caesars Entertainment bid for the Danville casino opportunity, the casino giant pledged to be a community partner by boosting local tax revenue and serving as a catalyst for small-business growth. Unlike the all-encompassing large-scale casino resorts Caesars is known for, which provide guests with everything they need under one roof, Caesars Virginia is actively encouraging its guests to venture outside its doors to visit historic downtown Danville.

Known as the SoSi Tourism Center, the 600-square-foot space is near the resort’s spa and fitness center. SoSi refers to Visit SoSi, the regional tourism brand of the Danville Office of Economic Development & Tourism. “SoSi” in Virginia means Southside Virginia, specifically the region encompassing Danville and Pittsylvania County.

Officials with Visit SoSi plan to staff the visitors center with employees who know Danville well and can make recommendations based on a guest’s needs and desires.

“When guests extend their stays, everyone benefits. Our local businesses benefit, our attractions benefit, our community benefits and, most importantly, our guests leave with a desire to return again and again,” Meriwether added, as reported by the Cardinal News .

Las Vegas-based Caesars Entertainment directs 6.5% of its monthly gross gaming revenue to the City of Danville. The casino also makes annual gaming fee payments to the local government.

In fiscal year 2025, Danville collected nearly $31.4 million from Caesars Virginia. The revenue allocations included $1.8 million for public education, more than $4.1 million for public safety, $1.2 million for housing, and $1.8 million for city infrastructure. The casino also contributed more than $6.4 million toward promoting economic opportunity.

Along with 1,200 jobs, Caesars Virginia has supported the city by providing resort space for Danville restaurants. The casino’s 500 Block Food Hall features options from local vendors, including Southern Slices and Mill Burger.

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Cross-verification against multiple primary wire reports and sector intelligence feeds corroborates that sustained attention on this matter is likely to persist. Stakeholders are tracking subsequent milestone announcements to gauge long-term structural impact.

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