Matchbook has completed the acquisition of rival peer-to-peer operator Betdaq, uniting two of the industry’s longest-running betting exchange brands under a single umbrella.

The acquisition combines Matchbook, which was founded in 2004, with Betdaq, an exchange founded by Irish billionaire Dermot Desmond in 2000.

Financial terms of the transaction were not disclosed.

The companies said the combination would create a deeper pool of liquidity, which could allow customers to place larger bets at more competitive prices.

Unlike traditional sportsbooks, betting exchanges allow customers to bet against one another. Users can both back and lay outcomes, with prices determined by other traders.

Matchbook CEO Ronan McDonagh said the acquisition reflects growing interest in the exchange model, particularly as prediction markets expand in the United States.

“Betdaq and Matchbook grew up proving the same idea—that bettors get a better deal when prices are made by a market rather than a margin,” McDonagh said.

“A quarter of a century on, that idea is w inning: exchanges and prediction markets are bringing peer-to-peer pricing to new audiences around the world, and this acquisitio n deepens the pool at the heart of everything we build ,” he added.

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